The platform is rolling out a new feature that allows them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the company announced that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a widespread launch. This development comes amid a surge in AI content, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A large amount of this output is deemed low-quality AI content, a phrase for inferior, factory-style content that is frequently absurd or surreal.
Based on user feedback that a lot of users enjoy content made with AI tools, including computer-generated images to educational videos, and we want to provide users the power to increase or decrease of that, based on their own preferences,” stated a company executive.
AI on the Platform
The platform announced that there are now 1.3 billion videos on its app identified as made with AI. Overall, in excess of 100 mn videos are added to the platform every day, making AI-generated material a minor percentage of its complete catalog.
User Control Features
Viewers will be in a position to decrease or raise the level of AI content they watch by accessing the content preference option in the application and selecting AI-made media. Other topics that are already be adjusted under the tool encompass politics, clothing, cosmetics, and choreography.
Content Labeling and Policies
The platform’s policies mandate content makers to label lifelike AI-made content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any realistic artificial content that is not labeled can be deleted under its community policies.
Additionally, the platform will henceforth attach an “AI-made” tag to content made using its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This step is aimed to help prevent users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is additionally introducing a $2m educational fund for professionals and organizations to produce educational content about ethical AI use. This program will assist charitable organizations specializing in training programming and robotics.
Platform Protection
TikTok has justified its content review process, during discussion over plans to make redundant a large number of review team members in the UK. The company is set to cut a significant number of roles in its user protection department in London, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.
A company official explained that people-led review would continue to be important, but AI can shield workers by eliminating the most harmful content prior to it has to be seen by humans. TikTok announced a significant reduction in disturbing and violent content handled by content reviewers over the past year due to the use of its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”
